People are turning to the alternative media. Brandon Smith mentions his site’s increased readership in 2021. The same thing is going on at SLL. Viewership was up 30 percent over 2020, which in turn was up 58 percent over 2019. The mainstream media has destroyed its credibility. For SLL or any other alternative media site, credibility is its chief asset, and sites that lose it find themselves quickly consigned to oblivion. (Whatever happened to the Drudge Report?) From Smith at alt-market.com:
If the past year has confirmed anything it is that the mainstream media is thoroughly dishonest. Yes, most people already suspected this, but the last 12 months have provided more confirmation than the past several years combined. 2021 has made it clear that the mainstream media is a propaganda arm of political and corporate elitists, from big government to big pharma.
While there have been a few shining examples of independent and mostly unbiased journalism in the MSM, these moments are as rare as Loch Ness Monster sightings and almost as unbelievable. The public has been lied to so consistently that sometimes we ignore legitimate journalism when it pops up because it’s safer to assume the media is disingenuous at all times.
I’ve personally noticed a wash of commercials lately paid for by major legacy media platforms like the New York Times desperately trying to convince the public that they are still relevant. The message is that they are the only “true source” of news information while they beg people to start subscribing and reading their hot garbage once again. Leftist media is crumbling, with online propaganda peddlers and click-bait prostitutes like Buzzfeed and Vox imploding. The lack of profits is obvious and the layoffs have been aggressive.
These platforms survived for the past few years on tech media hype and venture startup capital, but the free money has run out and now they don’t know what to do. Buzzfeed’s scheme was to go public and sell shares, but this plan failed so completely and the company’s stock plunged so hard that the event has exposed all other fledgling tech media to wider scrutiny. In other words no one has faith in these outlets, at least not enough to invest in them, and now the veil of their supposed “success” has been lifted. Buzzfeed used to claim they were worth $1.5 billion; reality revealed they are worth almost nothing.
Legacy media has also seen its audience numbers plummet over the past ten years, but the last year in particular has been especially unkind to them. ALL of the major corporate news channels saw their audience ratings decline, with CNN seeing the largest drop overall. CNN is facing an epic cut of 68% in its prime time numbers in 2021, while MSNBC now has the smallest prime time audience it has witnessed since 2016. Fox also dealt with audience declines this year but continues to remain the most watched cable news outlet so far, probably because of the continued popularity of commenters like Tucker Carlson.