Once upon a time General Motors was a great company. From Eric Peters at ericpetersatos.com:
For the second year in a row, GM is selling nostalgia about the cars it used to make and hoping that will translate into sales of the cars it makes now.
Last year, there was “Holiday Ride” – about an old widower and his also-old car, a ’66 Impala SS. This year, it’s “Mrs. Hayes” – about an old widow and her even-older car, a ’57 Chevy Nomad. GM hasn’t made cars like either – stylish, with big V8s under their hoods – in decades. But GM knows people remember those cars, as they don’t the forgettable appliances GM has been making for the past several decades.
Try to imagine “Holiday Ride” or “Mrs. Hayes” with a 1995 Chevy Lumina – or a 2022 Malibu.
GM knows what isn’t selling.
As contrasted with what did, when GM was still making cars people wanted. Mark the italics. Cars that people connected with emotionally. Cars that made them feel happy or excited or . . . something. GM used to make legions of cars like that. People not only remember, they hold onto them. Care for them. Restore them, lovingly and painstakingly.