Life in the Fast Lane With Robinhood Markets, by eric salzman

The day traders and their lightening-fast enablers have propelled equity markets to vertiginous heights. From eric salzman at racket.news:

At least in a real casino you get some free drinks and maybe a free suite if you lose enough

Illustration by Daniel Medina

By just about any metric it has been a blowout year for the retail brokerage company Robinhood Markets. The company’s stock (HOOD) price is up about 220% in 2025, revenues and account growth have shot higher, and founder Vlad Tenev has become a multi-billionaire.

Robinhood was founded in 2013 but really burst onto the scene in 2020, changing the face of the retail brokerage industry. After a near-death experience in 2021 with the infamous GameStop episode, the company has become a phoenix, rising from the ashes, turning itself into a casino that can fit in a young man’s pocket. On the Robinhood app you can buy and sell stocks, options, crypto and bet on Monday Night Football all at the same time!

Robinhood is a pusher in plain sight and dopamine is the drug it peddles. It rounds up retail, non-professional traders and matches them up with the best and fastest traders in the world and gets paid handsomely to do it. Tenev continually claims he’s democratizing investing, but his customers are, in effect, profitable lab rats. Their order flow is sold to professional trading firms and studied. They’re more like marks than investors.

The Wall Street Journal recently reported:

Vlad Tenev told the hundreds of cheering traders in the audience that they had chosen “one of the most intense lifestyles out there.” He compared trading to driving a race car. “A finely tuned machine can make all the difference,” he said, “and that’s the role we feel Robinhood plays for our active investors.”

The chief executive of Robinhood took the stage at the online brokerage’s annual summit in Las Vegas this fall decked out in a race-car driver’s jumpsuit and customized Nikes.

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