Things Are Looking Up, by the Zman

One of SLL’s favorite trends, because SLL is a beneficiary of it, is the decline of the mainstream media and the rise of the alternative media. From the Zman on a guest post at theburningplatform.com (by the way, I didn’t watch the Super Bowl):

Like every other normal person in American, I watched the big game on Sunday. This year I was busy with some projects so I did not attend a party. Instead, I planned to get some work done and then settle in at game time. Some people boycott the Super Bowl, believing it makes them virtuous, but those people are idiots. The game is often fun and the ridiculous hype around it is a nice weird American tradition. Plus, having a pseudo holiday the next day means people can have a party on Sunday in the dead of winter.

The thing about the Super Bowl is it is the one event that everyone watches. Even if you don’t follow sports, you watch the game because it is what you do. There are similar events like the Daytona 500 or the Kentucky Derby, but most Americans don’t plan a weekend around those. You watch them if you are home or down at the pub, even though you don’t follow these things closely. The Super Bowl is the one event that everyone talks about the next day, because you know everyone watched it, except for the weirdos.

That’s what makes it a good bellwether for the state of pop culture. For the second year in a row, TV ratings were down for the game, not by a lot, but still down. Now, when an event tends to get close to 100% viewership each year, there is nowhere to go but down, but decline is still decline. When looked at in context of the general decline in TV sports, it suggests we are in the midst of a great change in how people consume their entertainments. That’s the general consensus among the people in charge of television.

To continue reading: Things Are Looking Up

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