People must be guided as to what they believe in the news media. From Matt Agorist at thefreethoughtproject.com:
A new level of “fact checking” and “fake news” counter attacks are coming. This time, however, it won’t just be on Facebook or Twitter or Google, it will be internet and device wide. This fact checking service is being sold to the public under the name “NewsGuard” but the only thing it appears to be guarding is the establishment.
Newsguard attempts to set itself outside of the other allegedly “unbiased” fact checkers like Snopes and Politifact by setting out to monetarily cripple independent media sites by having their ads pulled.
“By licensing the NewsGuard ratings, advertisers limit their advertising, including programmatic advertising, to sites that meet the NewsGuard criteria. Advertisers use this data and related information about sites to craft efficient—and safe—ad campaigns,” their website reads.
But, what this really means is that sites like the Free Thought Project, who are entirely open about the subjective nature of our content (meaning we really love peace and freedom and have disdain for tyrants) will be hit in our only source of substantial revenue.
Newsguard employees contacted TFTP in the middle of last year to conduct a series of interviews in which we answered all of their questions honestly. We were not secret about our pro-freedom and antiwar stance. We also were not accused of ever knowingly publishing anything false and noted how if we got something wrong a retraction was issued and a statement released. However, they still gave us a rating in which their extension warns visitors that they should “proceed with caution.”