Hit ’em where it hurts. From Tyler Durden at zerohedge.com:
A couple months back the leftist media including Rolling Stone attempted to “debunk” the mantra of “get woke, go broke” with a series of articles and reports suggesting that corporations that embrace social justice ideology and ESG related policies are actually more profitable than ever. At the time, the momentum for conservative boycotts of companies like Anheuser-Busch and eventually Target had just started to roll forward, and as is often the case with the media, they jumped the gun and made assumptions before the dust had settled on the issue.
They said the boycott against Bud Light wouldn’t last long, but it has been three months now and Bud Light just suffered its worst weekly loss so far, with sales down 30% at the end of June. Stock losses for A-B were also in the $27 billion range. The company is now preparing for the possibility that these losses are permanent and that customers are not coming back.
In response, A-B fired the marketing department responsible for the branding campaign using trans activist Dylan Mulvaney as a spokesman. Take note that the corporate media including the Associated Press tried to “fact check” this claim, arguing that A-B didn’t actually fire the marketing team and that the assertion was “satire” mistaken as reality. According to text messages made by executive staff and obtained by the Daily Caller, the team was actually let go by A-B.
The Coors Light tallcans are on sale for a Crazy Eddie price at the Sack-N-Save but I read about a butt plug pride parade they hosted in Denverstan.
Love the Northface water resistant hiking shoes but they are WOKE as well.
They can’t back these Long March corporate comrades forever and printing press stonks only go up.