The EV experiment is failing in the marketplace, notwithstanding the government cheerleading and financial support. From Eric Peters at ericpeters.com:
You may remember when Ford announced the debut of the Lightning – the electric version of its best-selling half-ton pick-up truck. Ford said it would sell it for just over $40,000 – which would have meant it cost about the same as a non-electric F-150 similarly configured (crew cab, short bed, etc.)
Emphasis on said – and would have.
Within less than a year’s time of its debut as a new-for-2022 model, Ford increased the Lightning’s price to around $60,000 to start (emphasis on to start to reflect the fact that this price was what you paid to get the Lightning with the battery that only took you maybe 240 or so miles – if it wasn’t too cold outside. If you wanted the one that might take you 300 miles, you had to pay several thousand dollars more to get it).
Well, here we go again – before we even got started, this time.
GM had promised to offer a battery-powered version of its Blazer SUV for around $44,000 to start.
Emphasis on had promised.
That promise has just been reneged upon. GM will not be selling the battery powered Blazer for around $44,000 when it becomes available in early 2024. Instead, the new base price will be $60,215.
