Mainstream media would do anything (except tell the truth) to get the kind of audience numbers that Kid Rock and Tucker Carlson routinely get. From Tyler Durden at zerohedge.com:
Kid Rock has morphed over the past few years from a famous musician to a cultural icon, unapologetically pro-America (‘Fuck yeah!’) and pro-Trump and that makes him a fascinating character to sit down with Tucker Carlson to discuss everything from cancel culture to his friendship with former President Trump and his hopes for a better America.

Tucker Carlson starts by mentioning Kid Rock’s infamous “fuck Bud Light and fuck Anheuser Busch” video where he executes cases of beer with a Carbine in response to the anti-‘bro’, transgender marketing plan, bringing up the fact this helped to force the beer-maker to effectively apologize, sign a $100 million deal with the UFC and say ‘we’re sorry, we will get better’.
“That seems like a win to me,” says Carlson. “I think it could be,” replies Kid Rock, “they deserved a black eye, they got one, they made a mistake.”
“I know who my consumer is… I was doing a little marketing to my folks,” he adds.
“That was spot on for me, but also a fun excuse to get my machine gun out and have some fun but also to make a statement like hey a lot of us aren’t cool with this.”