Nobody wants electric trucks. From Eric Peters at ericpetersautos.com:
Lightning has struck out.
The trade publication Automotive News reports that Ford is eliminating two out of three production crews formerly tasked with assembling the battery powered version of the F-150 pick-up.
Italics to highlight that Ford is not temporarily reducing production of the Lightning. Some 1,400 workers are to be offered early retirement or transferred to another plant, where they will be put to work on something else.
Because the Lightning’s not working.
Of course, it is also not selling. Ford dealers don’t want them on their lots for that reason – and have said so, very publicly.
But why are they not selling?
Mainly, because people aren’t (yet) forced to buy them. It’s a dynamic similar to that which formerly obtained with regard to what’s marketed as “health insurance,” which of course is no such thing because it is impossible to insure one’s health. The best you can do is do your best to be healthy, a different thing. If you are successful, you can probably avoid needing medical care, which is really what we’re talking about when we talk about “health insurance.”
Make a lot closeout section like the end of aisle by the endcap display at a grocery store. (s/)
You can find some deals there because shelf space is too valuable for dust collecting.
Robocop says: I wouldn’t buy that EV for a dollar.
These things happen at stores that aren’t backed by a private banking cartel printing press and the most worthless government that money can buy.