The ad agencies that serve the mainstream media naturally reflect its ideological predilections. A new ad agency is trying to break the mold. From Lee Taylor at dailyskeptic.org:
Are we in the final stages of mainstream media dominance? Over the last 15 years the market has certainly shifted – the mainstream’s sluggish adoption of nascent technology and that technology’s ever expanding reach has opened the door to new media.
It takes a long time for a whale washed up on a beach to decay to just bones. Scavengers pick over the rotting carcass for years before it finally disappears. One could argue that since 2020 the decay of mainstream media has quickened in pace. The mainstream media’s bias and lack of integrity is unravelling. Whether it was the failure of the mainstream to interrogate the Covid narrative, the one-sided and often mistaken coverage of the BLM protests after the murder of George Floyd or the lack of interest and then cover up of a certain laptop, perception of impartiality is difficult to justify.
What has stopped mainstream media asking the most pertinent and relevant questions? Recent events highlight either a lack of journalistic integrity or, more concerning, ideological capture. The New York Times is no longer the paper of record, seemingly reporting Hamas press releases verbatim. The once great BBC seems to be more interested in teaching about white privilege, while the Associated Press is now the communications arm of the climate change lobby.
Dissenting opinions, alternative and independent views and traditional values are being deconstructed to an alarming degree. This has left many people feeling unseen and de-prioritised in the cultural conversation.
Reading, viewing and listening figures are all down across the mainstream. The public is departing the mainstream in droves. But the question is, where are they going?
The lie of the ideal is merely the truth of the masters. When theft needs legal justification, when authority raises the banner of the general interest while pursuing private ends with impunity, is it any wonder that the lie fascinates the minds of men, twisting them to fit its laws until their contortions come to resemble “natural” human postures? And it is true that man lies because in a world governed by lies he cannot do otherwise: he is falsehood himself, he is trapped in his own falsehood. Common sense never underwrites anything except the decree promulgated in the name of everyone against the truth. Common sense is the lie put into lay terms. — Raoul Vaneigem, The Revolution of Everyday Life, 1967