The auto companies have brought out duds before, cars the public wouldn’t buy. They did what rational business people do—they cut their losses. Unfortunately, the government isn’t going to let them cut their losses on EVs. From Eric Peters at ericpetersautos.com:
Ford announced the other day that it earned over $14 billion selling vehicles – and lost $4.7 billion not-selling electric vehicles.
The EV debacle in a nutshell.
Also something else. Evidence – that the free market, what there was of it, is a dead letter. The assertion backed by a telling fact. Ford is not cutting its losses, as it would have when there was some vestige of a free market. Why do you supposed Ford stopped trying to sell Edsels, back in the late ’50s – after just three years of trying and failing to sell what the market didn’t want? The question answers itself. Ford thought the Edsel would sell. It wasn’t just a new model, either. Ford saw Edsel as a new brand for Ford. The initial Edsel car was supposed to be so revolutionary, it would create a whole new market for itself.
Does it have a familiar ring?
The Edsel and Corvair, hell even the Pinto and Gremlin, blow EV’s out of the water.
Read that on average $64k was lost on each EV and that is the bad $64,000 question.
Was kind of excited about Euro Ford bringing back the Capri then saw it and laughed out loud as it looks like a reheated Taurus.
PRC/CCP better get busy making printing presses.