How are luxury car brands going to differentiate themselves when all their power sources (batteries) are the same? From Eric Peters at ericpetersautos.com:
GM went from selling seven brands (Chevy, Pontiac, Oldsmobile, Buick, GMC, Cadillac and Saturn) to selling just four (Chevy, Buick, GMC and Cadillac) today. A similar winnowing happened at Ford, which used to sell Mercurys. And at Chrysler, which used to sell Plymouths – and maybe soon just Dodges, now that Chrysler hardly sells Chryslers, either.
Why the winnowing?
Because the brands that were winnowed were not selling anything meaningfully different. By the time Pontiac and Oldsmobile were retired, they were just selling badges. More finely, rebadged Chevys. A few cosmetic and pricing tweaks aside, they were all the same vehicles.
Just the same as a Plymouth Neon was also a Dodge Neon.
It doesn’t make much sense to sell the same thing as a different thing. It wastes resources trying to get potential buyers to believe they are buying something different. And most buyers won’t buy it, regardless. They knew a Plymouth Neon was the same thing as a Dodge Neon. Just as people knew the last “Pontiac” Firebird was a rebadged Camaro.
The SuperCamaroBird!
All EV Zils and Trabants as they become state owned like Government Motors?
GM should have thought about the future when they became a pension and insurance company back in the 1980’s and FAM has well over 100 years of service at Ford as engineers and assembly line workers.
What a stale bland soul crushing Eastern BLOC apartment complex world.
Oh hell NO!
I fart on their demoralization attempts.
This just in from the Pretenders:
Brass In Pocket.