Toyota has decided that it will maximize its profits by making cars people actually want, and paying fines or buying carbon credits if what people want is internal combustion cars. From Eric Peters at ericpetersautos.com:
Toyota’s North American CEO Ted Ogawa didn’t put it exactly like that – but that’s exactly what he meant when he said:
“I know that EPA is now reconsidering what the regulation level should be. However, again, our starting point is what the customer demand should be. So, for example, 2030 regulations said the new-car market, more than half of it should be BEV, but our current plan is like 30 percent. We are respecting the regulation, but more important is customer demand.”
Mark the italics.
Customers don’t want devices anymore than most people want mRNA drugs that aren’t vaccines – but the government continues to push both. This presents a problem for vehicle manufacturers (as regards the devices) because the regulations effectively require each of them to have some of them in their model lineup.
Mark the italics.
