The Hazards of One-way Communication and What to Do about Them, by L. Reichard White

The root word of communication is commune, which implies communing with someone. Is one-way communication even communication? From L. Reichard White at lewrockwell.com:

An excerpt from The Sociobiology of Liberty

Care about what other people think and you will always be their prisoner. –Lao Tzu

When one of our small-group ancestors saw another’s face, unless the second ancestor was blind, the seeing of faces was mutual. This “mutual seeing” results in “two-way communication.” But today there are folks who haven’t ever seen your face at all, yet you may still feel you know them face-to-face – – – because you have seen their faces.

TV news readers such as Tom Brokaw, Dan Rather, etc. are early 21st Century examples, as are movie stars and other “celebrities.” Taylor Swift? AND, especially politicians.

While they’ve never seen our face, we see theirs regularly on TV, newscasts, movies, podcasts, in the newspapers, etc.. This results in one-way communication — them to us. Affiliation that happens as a result of such one-way communication has quite interesting side-effects – – –

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