Imagine how different history would read if there had always been alternative media citizen journalists reporting and commenting on it. From rwmalonemd.substack.com:

In America, six corporations control 90% of the media. In the UK, 70% of the national media market is owned by three major companies.
From Sun Tzu’s “Art of War”, to the CIA’s “Mighty Wurlitzer” and “Operation Mockingbird” to todays “Censorship-Industrial Complex” (see for example the work product and insights of Michael Shellenberger, and Mike Benz et al.), centralized media has been routinely exploited by governments to advance the propaganda objectives of the State and its military, and thereby to influence policies and politics in virtually all nation-states. In the modern west, this centralization of media by large, often transnational corporations has been further augmented by the creation of supra-corporate aggregator organizations which function as trade unions to protect the interests of these media oligopolies. Examples include Reuters, AFP, Associated Press, and the notorious “Trusted News Initiative”. In many cases, the leadership of these organizations are further integrated into other large corporatist organizations via both shared board membership and shared ownership by the usual globalist/transnational financial firms such as Blackrock, State Street, Vanguard, Bank of America etc.
Over millennia, with rapidly accelerating precision during the 20th and 21st centuries, the resulting “public-private” corporatist – ergo fascist- information control cooperatives have embraced scientific and medical advances in social sciences and psychology to develop a tool kit which enables amazingly effective manipulation of the very thoughts and emotions of individuals, groups, and populations targeted by this information technology. In parallel, a shorthand language for describing what is really an advanced suite of subtle large scale brainwashing methods and technologies has been developed. These terms include “PsyWar” (psychological warfare targeting the conscious mind), cognitive warfare (which targets the subconscious), the NATO favorite “Hybrid Warfare”, and a wide range of shorthand “internet slang” for the tactical and strategic tool kits available to those seeking to control “The Great Narrative”.
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Wikipedia: Eden by Stanisalw Lem “An indistinct image emerges of doublers'(aliens) Orwellian information-controlled civilization that is almost self-regulating, with a special kind of system of government—one that officially does not exist and is thus impossible to destroy. The society is controlled through a fictitious advanced branch of information science Lem dubs procrustics, based on the control and stratification of information flows within the society. It is used for molding groups within a society and ultimately a society as a whole to behave as designed by secret hidden rulers.”
The pamphlets of the original American Revolution are now memes, forums, comment section.
We are all The Neo Winston Smith now and all are welcome to be part of God’s Fifth Column.
We have freedom of mind and the one who holds the keys to hell and death and who already conquered this world.
I like our odds.