With the money its losing on EVs, Ford could fund a fair number of promising startups. From Eric Peters at ericpetersautos.com:
Ford just announced it is “cutting back” on battery orders for its battery powered devices – i.e., its electric vehicles – because it is costing Ford $100,000 to “sell” each device it makes.
Cutting back?
How about cutting bait?
Ordinarily, that’s what Ford – that’s what any car company – would have done already. It is why Ford stopped trying to sell Edsels, which did actually sell. Just not very well. Ford stopped making Edsels because it wasn’t selling enough of them to make it worth making more of them. Similarly, GM isn’t making Pontiac Azteks – or Pontiacs – anymore, either.
But never before has it cost this much to “sell” a vehicle.
A 2024 Ford F-150 Lightning lists for $54,995 (to make it sound better than $55,000). If Ford loses $100k on each “sale” of this device after recovering the $55k someone paid to buy the device then the true cost of making this device is in the range – so to speak – of $155,000.
Put another way, to make a modest 3 percent profit on this device, Ford would have to price it closer to $160,000 – and that is something more than merely a money-flush. It is what detectives call a clue as to what this is ultimately all about. That being to price almost everyone who cannot afford to spend six figures on a device out of driving.
The Edsel is kind of cool and a CL seller bud has an olive drab Aztek that rocks, it looks military.
Could they back Ford by the printing press and make them too big to fail?
I kid, only monopoly bankster cartels get that treatment.
If only Ford would reset the Capri and not make it look like a Taurus.
We’ve had several Fords that combined are close to 500k miles travelled with some engine rebuilds on two.
What’s in your wallet, comrade?
I have a 1962 Ruble and an Irish Pound from 1984!
What an odd shape is the pre-Euro Irish money.