It’s not the most important issue in the world. From Lorenzo Maria Pacini at strategic-culture.org:
Trump and Musk had a fight? We can get back to talking about the really important stuff.
Infowarfare for beginners
Let’s do a test: we are at a wedding, in the middle of the celebrations, a moment of joy in which all the guests are focused on the most important couple of the moment. At a certain point, someone starts arguing, a young couple, perhaps encouraged by alcohol. What do you do? Do you focus on the bride and groom or on the young couple?
That’s more or less what’s happening right now – again, in perfect American style: Donald Trump and Elon Musk have started arguing in the midst of a major multipolar transition in various parts of the world, while global attention is focused on Gaza and a decisive phase of the Special Military Operation in Ukraine. The result? Everyone is focused on the two young lovers who have had a spat.
Okay, fine. It can happen to anyone. But now let’s try to understand what it means.
We certainly cannot say with certainty that this is something fake and planned, and this is not the place to determine that.
What we can do, however, is highlight how this American news story is reverberating in a certain part of the world, namely the West, as if it were the most important issue of all. But it is not. Not only is it not, but it is also yet another media trap set by U.S. infowarfare.
It’s a tried and tested method that seems to work very well. The problem, from the American point of view, is that the world was talking about other things and not enough about the U.S.; in fact, America was looking bad: it is super evil because it is imposing tariffs in retaliation for those who are abandoning it in favour of better partners while the dollar is sinking, it is angry because it cannot get rid of China and Iran as it would like, it’s furious because in Yemen some Arabs with daggers are destroying its ships and blocking trade, it’s now under accusation for attacks in Russia by Ukrainian weapons systems and, as if that were not enough, nothing has yet been resolved in Europe. In short, America was looking bad, and you can’t look bad on television.
So something very powerful was needed to 1) refocus attention on the U.S. and its affairs, 2) manage the narrative framework in which global news is reported, and 3) distract from the important issues so that no one notices them. These are basic communication tactics.
Watched that WWE video where Trump tackled McMahon at age 60, later they enjoyed Kobe steaks and laughs, MC’s potential legal troubles went away with the selection of Trump.
They guy with the gold always makes the rules.
Elon could be like the Ramones and Rocket To Russia?
I have almost too much popcorn.