The incentives are to feed us junk, not quality. From Mollie Englehart at The Epoch Times via zerohedge.com:
Why is it that the organic apple must wear a label, pay a certification fee, and carry a price premium—while the conventional apple, grown with chemical fertilizers and synthetic pesticides, is simply called an apple?
What if we flipped that?
What if the organic apple was just an apple—and the one grown with chemical inputs had to be labeled chemically grown? Why does the burden fall on the farmer doing the right thing, while the one using harmful practices skates by without warning, cost, or consequence?

Why does the farmer who’s working with nature—protecting our water, preserving our soil, and nourishing our communities—have to pay extra, while the farmer who’s polluting gets to do so for free? Why is the financial burden on the one not doing the damage?
Our rules make it harder to farm responsibly. A chemical farmer can spray right up to the edge of their fence line, but an organic farmer must give up 25 feet on all sides—and sell that buffer zone as non-organic. How does that make any sense?
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