Doug Casey’s words on corporate cowardice hit a bullseye. From Casey and Matt Smith at internationalman.com:
Matt Smith: Doug, I’ve failed to keep up with the constant firehose of news—or more accurately, disinformation and noise—so I don’t have a long list today. But I know there were a few things that caught your attention.
Doug Casey: Well, it’s not that I’ve researched them. They are things that I’ve absorbed almost by osmosis. News items float like a layer of scum on the cesspool of media. However, a couple of things have risen to the top and were drawn to my attention.
Number one, there’s a very cute actress named Sydney Sweeney —blonde, blue-eyed, shapely. She was contracted by American Eagle to model their denim. She was featured in ads emphasizing her assets. The copy was, “Our jeans are good genes”, a pun on jeans as in blue jeans and genes as in genetic makeup.
The interesting thing is that it caused the stock of the company—American Eagle—to go from $10 to $12 overnight. It became a meme stock because of the ads that it ran.
It was a relief, finally, to see a good-looking white girl peddling jeans. I thought they’d been banned.
Matt Smith: Reminded me of something straight out of the 1990s.
Doug Casey: It was great. Now, you’d think any corporate management with half a brain would say, “Wait a minute, the market likes this approach. It helped our stock price, and maybe people will actually buy our jeans because they want to look like Sydney Sweeney.”
But no. What did they do? Defying logic, they pulled the ad because the usual suspects—leftists, Wokesters, and other psychological criminals—started howling, “Oh, this is racist, sexist, Nazi-adjacent, blah, blah, blah.” And they pulled the ad.
Lau Vegys, who writes Crisis Investing for us, did a very nice article about this (LINK).
Butthurt over jeans?
But, but, but, how are we going to take on the world?
Corporate wizards of smart (honk) are ready for a WAR of attrition?
Subs? Their subs can make coastal cities disappear.