Judging by ratings, fewer and fewer people even listen to the narrative, much less are influenced by it. The most adept user of social media is Donald Trump. From Caitlin Johnstone at medium.com:
Wikipedia, Facebook, Twitter, and mainstream media are falling all over themselves with censorship and spin jobs to get the narrative back under control as mass protests continue to sweep across America.
In 2017, representatives of Facebook, Twitter, and Google were instructed in a US Senate Judiciary Committee hearing that it is their responsibility to “quell information rebellions” and adopt a “mission statement” expressing their commitment to “prevent the fomenting of discord.”
“Civil wars don’t start with gunshots, they start with words,” the representatives were told by cold warrior think tank denizen Clint Watts. “America’s war with itself has already begun. We all must act now on the social media battlefield to quell information rebellions that can quickly lead to violent confrontations and easily transform us into the Divided States of America.”
“Stopping the false information artillery barrage landing on social media users comes only when those outlets distributing bogus stories are silenced — silence the guns and the barrage will end,” Watts added.
Those words rattle around in the memory now as America burns with nationwide protests demanding an end to the police state, and as narrative control operations ramp up with frantic urgency.