Donald Trump is a pretty fair salesman and may not need the Zman’s help, but the Zman offers it anyway. From the Zman at theburningplatform.com:
President Trump may be facing one of the most unusual re-election campaigns in the history of the country. Unlike most incumbents, his own party will be working hard to elect his opponent. The fact is, America is a one-party country. The two parties are just the two faces of the same crowd. Both faces hate Trump. The voters for his party, on the other hand, largely get this. Despite their best efforts, the Republican party is the home of populist white people.
The other problem for Trump is he can’t actually campaign. Both parties have conspired to lock most of the country down to the point where it is impossible to hold rallies, meet and greet voters and whip up support in person. The uniparty candidate is a drooling vegetable locked in his basement, so the uniparty is fine with it. The less people see of Dementia Joe the better. Trump on the other hand really needs the social proof that comes from holding rallies and campaign events.
Political campaigns are like a sales campaign, in that the goal is to both gain attention from the target audience and win over those willing to listen. Instead of selling a product or service, you’re selling a person. All the civic nationalist blather about the issues or the candidate’s positions is self-serving nonsense. The real goal of a every campaign is to sell the person to the majority. Men follow men and voters pick the person they like the best on a personal level, outside of partisan considerations.