Tag Archives: Backlash

The Chickens of ‘Woke’ Are Coming Home to Roost on Business Heads, by Scott Shepard

The devil always gets his due. From Scott Shepard at realclearmarkets.com:

The Chickens of 'Woke' Are Coming Home to Roost on Business Heads

AP Photo/Keith Srakocic

The chickens of wokeness are coming home to roost on the heads of the business leaders who have done so much to unleash this plague upon us.

There’s a better, and less cliché-ridden, way to frame that.

Have you seen A Man For All Seasons? If you haven’t, you should. If you have, you’ll remember one of the single greatest scenes in all of film. Sir Thomas More – the one Henry VIII had beheaded because he wouldn’t agree that Henry could head an independent English church – is visited in his home by Richard Rich, who asks him for a job. More roundly refuses, after which Rich slinks away, having made it clear to all that he intends to get revenge on More for this rejection. More’s family can’t believe that he had allowed Rich to leave. They break into horrified cries, demanding that More, as Chancellor of the Exchequer, arrest Rich. More refuses, explaining that he can’t arrest even the devil until he’s broken the law. His son-in-law, William Roper, then bellows: “So, now you give the Devil the benefit of law!”

More: “Yes! What would you do? Cut a great road through the law to get after the Devil?”

Roper: “Yes, I’d cut down every law in England to do that!”

More: “Oh? And when the last law was down, and the Devil turned ‘round on you, where would you hide, Roper, the laws all being flat? This country is planted thick with laws, from coast to coast, Man’s laws, not God’s! And if you cut them down, and you’re just the man to do it, do you really think you could stand upright in the winds that would blow then? Yes, I’d give the Devil benefit of law for my own safety’ sake!”

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Woke-a-Cola: How to Destroy a World-Leading Brand in 60 Seconds, by Tom Luongo

In the annals of corporate idiocy, Coke’s three words will put it close to the top of the list, if not at the top. From Tom Luongo at tomluongo.me:

I’m sure you’ve heard the phrase, “Get Woke, Go Broke.” In the curious case of Coca-Cola, going woke may be the single biggest branding mistake in the history of marketing.

In late February a whistleblower came forth with screenshots, posted on YouTube, of slides from Coke’s internal ‘diversity training’ course urging its employees to quote, “Be less white.”

And by ‘less white’ they mean subservient. They don’t mean be more sensitive.

When this happened, I immediately said to myself, “Scratch ever buying another Coke product off my list.” Not a moment’s angst or energy went into it.

“Be less white?”

“Drink no Coke.”

Why? Because choosing not to buy a Coke on the rare occasion I buy a soda anymore is an easy one. Sugar (or aspartame) and water in and of itself isn’t anything to get excited about, it’s the association of Coca-Cola with a past positive experience that is.

And they just told me I’m a bad person because of the heritage of my birth.

Not a positive, relationship-building experience.

Now I know that Critical Race Theory hustlers think they can immunize themselves and their real agenda with rhetoric, justifying their racism and hoping they’ve conditioned enough of us into feeling guilty to allow the inversion of society where blacks are in power and whites are not.

While words certainly have power, nothing has more power than action. This incident sparked an enormous controversy which has yet to die down.

But it wasn’t one that made headlines for more than one news cycle. And yet, millions of people made the same effortless decision I did.

Immediately Coke went into damage control and pulled the training course, issued statements that it wasn’t true and all the typical backpedaling a cowardly management team does when caught insulting a core customer base.

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