Tag Archives: EV emissions

Commercial Confessions, by Eric Peters

One auto company has started telling the truth about its EV’s emissions. From Eric Peters at ericpetersautos.com:

Maybe you have seen the latest Nissan commercials touting the company’s “electrified” offerings, including the $43,190-to-start Ariya – whatever that means – which is the company’s newest loss-leader now that the Leaf is on its way out.

What’s most interesting about the commercial isn’t the car – nor the pitiful attempt to impart excitement into something as fundamentally boring as a vacuum cleaner. The latter having the merit of working better than a broom and a dustpan.

But back to the interesting part.

If you look closely, you’ll see the confession – in faded font, appearing just barely: Tailpipe emissions-free, it says.

And so it is.

And that is very different from zero emissions, is it not?

Take note of the shifting – of the shifty – verbiage. Of a piece with the way a “vaccine” was redefined to mean something that reduces symptoms – like aspirin. As opposed to something that prevents you getting sick.

The question arises: Why is Nissan telling the truth about EVs? Could it be on account of lawyers telling Nissan that advertising vehicles that are not “zero emissions” is provably fraudulent? Perhaps Nissan is trying to asterisk – and fast-voice-at-the-end-of-the-commercial itself into a position of safety from being sued by a customer – by a class of them – on account of having sold them a lie?

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