Everybody who has a platform has a point of view, and most of the time they use their platform to promote their point of view. SLL freely admits that it certainly does. From Michael Krieger at libertyblitzkrieg.com:
“Oh yeah, I’ve been meaning to ask you why you’re getting off Facebook,” is the guilty and reluctant question I’m hearing a lot these days. Like we kinda know Facebook is bad, but don’t really want to know.
I’ve been a big Facebook supporter – one of the first users in my social group who championed what a great way it was to stay in touch, way back in 2006. I got my mum and brothers on it, and around 20 other people. I’ve even taught Facebook marketing in one of the UK’s biggest tech education projects, Digital Business Academy. I’m a techie and a marketer — so I can see the implications — and until now, they hadn’t worried me. I’ve been pretty dismissive towards people who hesitate with privacy concerns.
With this latest privacy change on January 30th, I’m scared.
– From last year’s piece: A Very Disturbing and Powerful Post – “Get Your Loved Ones Off Facebook”
Facebook is a private company and has every right to do as it pleases with its platform, even if that means pushing a political agenda via its “news” feed. That said, CEO Mark Zuckerberg has been explicit with his intention to dominate news dissemination to his users. For example, we learned the following in last year’s post, Facebook Reveals its Master Plan – Control All News Flow:
In recent months, Facebook has been quietly holding talks with at least half a dozen media companies about hosting their content inside Facebook rather than making users tap a link to go to an external site.
The new proposal by Facebook carries another risk for publishers: the loss of valuable consumer data. When readers click on an article, an array of tracking tools allow the host site to collect valuable information on who they are, how often they visit and what else they have done on the web.
And if Facebook pushes beyond the experimental stage and makes content hosted on the site commonplace, those who do not participate in the program could lose substantial traffic — a factor that has played into the thinking of some publishers. Their articles might load more slowly than their competitors’, and over time readers might avoid those sites.
One of the ways Facebook has been pursuing its news push is through its trending tool. The idea is that a neutral algorithm determines what readers are interested in and talking about at a grassroots level, then place position those stories appropriately within the trending feed. That’s how you’d hope it work, but the reality appears to be far different.
From Gizmodo:
Facebook workers routinely suppressed news stories of interest to conservative readers from the social network’s influential “trending” news section, according to a former journalist who worked on the project. This individual says that workers prevented stories about the right-wing CPAC gathering, Mitt Romney, Rand Paul, and other conservative topics from appearing in the highly-influential section, even though they were organically trending among the site’s users.
Several former Facebook “news curators,” as they were known internally, also told Gizmodo that they were instructed to artificially “inject” selected stories into the trending news module, even if they weren’t popular enough to warrant inclusion—or in some cases weren’t trending at all. The former curators, all of whom worked as contractors, also said they were directed not to include news about Facebook itself in the trending module.
In other words, Facebook’s news section operates like a traditional newsroom, reflecting the biases of its workers and the institutional imperatives of the corporation. Imposing human editorial values onto the lists of topics an algorithm spits out is by no means a bad thing—but it is in stark contrast to the company’s claims that the trending module simply lists “topics that have recently become popular on Facebook.”
If this is true, it should be seen as a credibility disaster for the site. Of course, they could always just delete all stories referring it.
To continue reading: Former Facebook Curators Reveal How Conservative News is Censored
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