In pursuit of lucre, corporations will adopt whatever slogans and ideologies they think will sell. From Glenn Greenwald at greenwald.substack.com:
By draping itself in the finery of political activism, the corporatist class consolidates political power, corrupts democracy and distracts from its real functions.
The British spy agency GCHQ is so aggressive, extreme and unconstrained by law or ethics that the NSA — not exactly world renowned for its restraint — often farms out spying activities too scandalous or illegal for the NSA to their eager British counterparts. There is, as the Snowden reporting demonstrated, virtually nothing too deceitful or invasive for the GCHQ. They spy on entire populations, deliberately disseminate fake news, exploit psychological research to control behavior and manipulate public perception, and destroy the reputations, including through the use of sex traps, of anyone deemed adversarial to the British government.
But they want you to know that they absolutely adore gay people. In fact, they love the cause of LGBT equality so very much that, beginning on May 17, 2015 — International Day against Homophobia, Transphobia and Biphobia — they started draping their creepy, UFO-style headquarters in the colors of the rainbow flag. The prior year, in 2014, they had merely raised the rainbow flag in front of their headquarters, but in 2015, they announced, “we wanted to make a bold statement to show the nation we serve how strongly we believe in this.”