Propaganda is often quite subtle. From Edward Curtin at lewrockwell.com:
In the 1920s, the influential American intellectual Walter Lippman argued that the average person was incapable of seeing or understanding the world clearly and needed to be guided by experts behind the social curtain. In a number of books he laid out the theoretical foundations for the practical work of Edward Bernays, who developed “public relations” (aka propaganda) to carry out this task for the ruling elites. Bernays had honed his skills while working as a propagandist for the United States during World War I, and after the war he set himself up as a public relations counselor in New York City.