A fair chunk of social, mainstream, and alternative media may implode without Donald Trump around to generate clicks and views. From
As the second Trump impeachment circus has come to an end, which it seems to have done last night, we have to try and map what lies ahead, not just in politics, but also in the media. Which for the past 5 years have run almost exclusively on banging the Trump drum. This is not true only for the MSM, it also includes other media, including the Automatic Earth.
What are we all going to report on going forward? Trump has been acting like a kind of black hole in “news”, sucking up all the light and matter that came close to him. We ourselves didn’t get close enough to be annihilated by the black hole, like CNN and New York Times did, but its gravity pull did shape -and distort- our universe as well.
Last week I ran a graph depicting US cable TV viewer numbers, and said: “Here’s what will determine US politics in the next 4 years. Lack of clickbait. War would be good for ratings.” The graph is devastating for CNN, which lost over 40% of viewers in just one week, before and after the Biden inauguration. The network that is most anti-Trump got hammered once he was gone. The irony is palpable. It was also entirely predictable.