A Look Back for a Company With no Future, by Eric Peters

Once upon a time General Motors was a great company. From Eric Peters at ericpetersatos.com:

For the second year in a row, GM is selling nostalgia about the cars it used to make and hoping that will translate into sales of the cars it makes now.

Last year, there was “Holiday Ride” – about an old widower and his also-old car, a ’66 Impala SS. This year, it’s “Mrs. Hayes” – about an old widow and her even-older car, a ’57 Chevy Nomad. GM hasn’t made cars like either – stylish, with big V8s under their hoods – in decades. But GM knows people remember those cars, as they don’t the forgettable appliances GM has been making for the past several decades.

Try to imagine “Holiday Ride” or “Mrs. Hayes” with a 1995 Chevy Lumina – or a 2022 Malibu.

GM knows what isn’t selling.

As contrasted with what did, when GM was still making cars people wanted. Mark the italics. Cars that people connected with emotionally. Cars that made them feel happy or excited or . . . something. GM used to make legions of cars like that. People not only remember, they hold onto them. Care for them. Restore them, lovingly and painstakingly.

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2 responses to “A Look Back for a Company With no Future, by Eric Peters

  1. This article resonated with me. Now in my 79th year, I remember the beautiful and “exciting” cars I have chosen along my journey. My 61 Pontiac Catalina convertible; 61 Pontiac Bonneville hardtop; 1964 “409” Impala; 1968 Dodge Charger; or my 1970 Buick GS 455 4-speed.

    Each of these reflected how I wanted to travel from “A” to “B” – and back! Whether it was a trip on the wide-open road, back and forth to work, or 1/4 mile at a time in exhilaration, they reflected my sense of life and “who” I thought myself to be!

    Now, all but Toyota, have been “motivated” to drink the Hemlock. As their production of “electrical Hemlock” increases, their sales of it/them will not generate the ROI of which they fantasize. They will then turn to the source of their demise for “help” in staving it off.

    Rand’s “sanction of the victim” will continue, in a last desperate attempt to avoid the inevitable, be on full display. As John Galt admonished, “brother you asked for it!”


  2. The pension company Government Motors isn’t backed by a printing press or rated too big to fail.
    I was done with them during the first two terms of Hussein the Immaculate.
    Family still loves the 1960’s Camaro and Chevelle line with a cousin gifting his sons these vehicles upon graduation.


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