Tag Archives: Marketing

July 4th: Sorry, America, You Lost Me, by Charles Hugh Smith

This doesn’t pretend to be a balanced opinion piece; it’s a screed. However, in today’s screwed up world, sometimes it’s the screeds that make the most sense. From Charles Hugh Smith at oftwominds.com:

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I happened to be in a Big Box Emporium, buying two bags of whole wheat flour, when a strange revelation struck me: almost nothing in this giant emporium was made in the USA. Apologists will quickly point out that the two bags of whole wheat flour were “made in the USA,” and note the US-made items in the food, liquor and beverage aisles; but wander out of these aisles and tell me how many of the hundreds of items are made in the USA (not assembled of foreign components, but made entirely in the USA). The answer is very few.

I suppose this fact is unremarkable to the majority of Americans, but my reaction was, sorry, America, you lost me: how is this not insane to depend on sweatshops thousands of miles away to make virtually everything on the shelves and warehouses of the U.S.?

It’s as if a war was declared on manufacturing in America and we lost–or simply surrendered.

If you want to buy a bulldozer or electric vehicle, you can Buy American, and if you buy an iPhone, the firmware is conjured in Cupertino (the phone is assembled in China of components sourced globally). But below a certain price point and outside the snacks, magazines and beer aisles, U.S.-made good are “special order” if they’re available at all.

Is this because the foreign made stuff is so high quality? No, it’s virtually all garbage quality. A war was declared on quality, and America lost. Virtually nothing on the shelves of America’s Big Box Emporiums and fulfillment warehouses is durable; it’s either designed to fail (planned obsolescence) or it’s so poorly made that it breaks, fades, rips, tears, delaminates or fails, and is dutifully hauled to the landfill as part of the entire Landfill Economy. (Forget trying to repair it; it’s been designed to be impossible to repair, and all the components are junk, too.)

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Corporations Suddenly Realize That Once-Coveted Millennials Are A “Screwed Generation”, by Tyler Durden

Everybody wants to market to millennials, but they don’t have very much money and many of them have substantial debt. From Tyler Durden at zerohedge.com:

Right now, millennials represent the largest single consumer group in the United States: they number 83.1 million and they represent a full quarter of the US population. When it comes to corporations targeting consumers, millennials are at the top of the list for those obvious reasons, according to a new article by Adweek. But now, generational expert Alexis Abramson, who has 25 years experience in the field, is claiming that corporations aren’t getting the ROI that they anticipated from millennials.

“There was a great deal of interest [in millennials], but there wasn’t as much due diligence around that group,” she said. “We’ve generalized them as a certain type of person, [but] the reality is the rubber is meeting the road. Companies are starting to understand, ‘Wow, we’re not getting the ROI we thought we might’.”

Her analysis is part of a growing group of evidence that suggests that millennials haven’t been the consumer boon that many corporations expected them to be. Their appeal remains that they are digitally native, mobile oriented, media savvy, politically progressive and well educated. But there’s just one problem: almost none of them seem to have the inly asset corporations care about: disposable cash.

This is one of the top takeaways of a brand new study from Deloitte’s Center for Consumer Insight, which surveyed over 4,000 American consumers to determine their current consuming habits. The survey found that since 1996, the average net worth of consumers under 35 has dropped by an astonishing 35%.

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