Tag Archives: Dr. Arnold Kelly

Real Value, by Robert Gore

Form-Oil Sprayer Prototype

And now for something completely different.

Is it still possible for a business to make money the old-fashioned way, by offering superior products at competitive prices? On my day job, I’m the CEO of fouRy, Inc., or 4Ry. Our company has turned the quantum discoveries of Dr. Arnold Kelly into spraying technologies that not only improve the efficiency and economics of a variety of spray applications, but also reduce environmental and health risks.

Dr. Arnold Kelly

The StartEngine online equity crowdfunding platform allows individuals an opportunity to invest in 4Ry and Dr. Kelly’s revolutionary technologies (startengine.com/4ry-sprays). Dr. Kelly received his Ph.D. from Cal Tech and was a full professor at Princeton’s Department of Mechanical and Aerospace Engineering. He has devoted much of his career to developing Charge Injected Precision Spraying™, or ChIPS™. His patented technology injects negative electric charge into a fluid before it leaves the nozzle, the Spray Triode Atomizer™. The like-charged droplets repel each other, so the spray provides its own propulsion. No mechanical assistance or external air pressure is necessary

ChIPS has a low power requirement but puts out a high-powered spray. The charged droplets seek the grounded target, much the same way lightning seeks the earth, the ultimate ground. The spray quickly coats the entire target, including irregular surfaces. ChIPS minimizes aerosol drift and over-spray, which economizes on the fluid used. It also reduces worker safety risks and soil and groundwater contamination. ChIPS offers clear-cut economic and environmental benefits in a variety of spraying applications.

Charging fluid droplets opens up other doors. Independent third-party testing has established that charge-injected distilled water droplets from 4Ry’s prototype sprayer will kill bacteria. Imagine turning distilled water into a disinfectant. Further work is necessary to determine the full range of charged water applications and its lethality to other microorganisms such as viruses and spores, but we are excited by the possibilities.

4Ry Distilled Water Sprayer Prototype

4Ry has operated on a financial shoestring for the last six years as we moved Dr. Kelly’s technologies from laboratory to prototypes. Now we’re ready for the next stage—commercialization. This will require greater funding. A Regulation Crowdfunding, or CF, exemption has been created in U.S. securities laws that allows investors to invest in newer businesses seeking capital, without the red tape and accredited investor net-worth requirements of traditional Initial Public Offerings.

StartEngine is conducting our online crowdfunding campaign. The platform has raised more than $540 million for startups and has over 800,000 potential investors. Kevin O’Leary, Mr. Wonderful of Shark Tank fame, is an investor, advisor, and paid spokesman. For more information about StartEngine, see their website at startengine.com.

Securities regulations prevent us from advertising the terms of 4Ry’s offering on Straight Line Logic. Those terms, plus extensive information about 4Ry, its technology, accomplishments, finances, personnel, future plans, and the competitive landscape in which it operates are all on 4Ry’s campaign page on StartEngine. Early bird investors and those who make larger investments in our crowdfunding should check out the details on bonus shares. The campaign page also has the risk factors, of which a potential investor should be fully aware. The link to that page is: startengine.com/4ry-sprays.

Surveying the current investment environment, many alternative media commentators recommend real, tangible assets, including essential provisions and precious metals. I don’t disagree with those recommendations, but I’d also suggest putting an intangible asset in your portfolio that historically has generated incalculable value and is the cornerstone for many other asset values: intellectual property.

4Ry’s value derives from the intellectual property developed by Dr. Kelly. He is a named inventor on 20 patents. 4Ry owns the key ChIPS patent, we have filed a patent for the distilled water sprayer, and we will file many more. All of Arnold’s innovations may not work out, but they don’t have to for our company to be profitable. If a few work out we should be fine. That was my calculation when I invested in 2016, when I became first a consultant and then a vice president at the company, and when I agreed to serve as CEO in 2020. I saw it as an investment of money, time, and commitment in developing invaluable intellectual property. See the campaign page for more.

Intellectual property doesn’t just happen, it requires investment and development. Most of Arnold’s innovations come from the amazing lab in the basement of his house. We intend to move him to an upgraded lab and build out a team of technicians and engineers to commercialize his technologies. They will be on the receiving end of a massive knowledge transfer, what we call the Downloading Arnold’s Brain Project. We also intend to erect a legal fortress around our intellectual property. None of this comes cheap, but now that we have prototypes of potential commercial products we can seek public investment.

I have never solicited donations on SLL or run a fund-raising campaign for the site. I can pay for groceries, but 4Ry needs investment now. I can’t guarantee you’ll make money. As with all investments you could lose every penny. The beauty of crowdfunding is nobody has to bet the ranch. You have a chance to make money, you can fully evaluate and limit the risk, and you can keep your investment in your comfort zone.

4Ry’s Campaign Page Video

I can say with complete certainty that you’ve never seen a company like 4Ry. We are a throwback to the days of brilliant inventors and bold entrepreneurs. 4Ry has little in common with committee-driven, publicly traded corporations. We won’t be a cash-burn machine so beloved by Silicon Valley, Wall Street, and the venture capital community. We keep our expenses low and we aim to make money, sooner rather than later. Our technology is understandable (it has to be if I got involved) and fascinating. Our story is compelling. Please check out our StartEngine campaign page.

Thanks,

Robert

Where does 4Ry’s name come from?

Ry is the scientific notation for the Rydberg unit of energy, 13.6 electron volts (13.6 eV). That is the energy required to ionize hydrogen. ChIPS imparts 4 Ryberg Units (4 Ry) of charge, 54.4 eV, to each electron on a drop of fluid. (About a million charged electrons are on a 50-micron drop—enough to electrocute bacteria!). The 4 Ry surface charge is the basis of 4Ry’s technology and its name.

startengine.com/4ry-sprays

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The Choice, Part Two: The Biggest Challenge, by Robert Gore

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This is part two of a three-part series. For part one, click here.

I and members of my family are minority investors in Dr. Kelly’s majority-owned company, fouRy LLC, or 4Ry. I have performed and will continue to perform, various services for 4Ry, for which I may be compensated. The opinions and analyses are mine alone. This blog post is neither a solicitation of investment nor an offer to sell securities. 4Ry is a Delaware Limited Liability Corporation and its trademark application is pending.

Dr. Kelly wisely realized he needed help on the business development side. David Bird has a BS and MS in mechanical engineering and control systems from UCLA and an MBA from Notre Dame. He’s a hybrid between business and science who both understands the technology and has the business experience necessary for its commercial implementation. He developed a network of contacts that got Kelly’s technology in front of people with technical expertise and clout within companies, academia, and the government.

Many of them have recognized the technology’s potential and moved forward with it. The STA is undergoing evaluation at several consumer product companies for personal-care spray applications. Industrial companies are looking at the STA for coating applications. Agricultural companies will test the STA for spraying pesticides, herbicides, and fungicides, as well as for foliar fertilization (fertilizing plants through their leaves rather than their roots). Nondisclosure agreements and other confidentiality considerations prevent listing other prospective users and uses.

Most technological advancement, as Thomas Edison noted, is far more about perspiration than inspiration. Innovation really happens after the “Eureka!” moment. The STA must be adapted for each particular application, then tested and further adapted. One exciting possibility for drones would be the application of pesticides. Using conventional pesticides is virtually impossible, because the pesticides and their containers, laden with water and propellants, are too heavy for drones. The STA eliminates the water and propellants and allows a much smaller container to be used. Drone operators can precisely target where drones spray. Using an STA, the spray would ground to the plants, not drift away on random air drafts. It would coat both the tops and undersides. Less pesticide would be required, and less would reach the earth and wash into water supplies.

This is an intriguing prospect, however, you don’t really know how things work until they’re tried out under real life conditions. Rutgers University’s engineering and agricultural departments are working together on field testing STA pesticide spraying from drones, generating data in a series of experiments that may last up to a year. Innovation requires persistence and patience as well as perspiration.

It also requires a degree of precision with which most people are wholly unacquainted. There is no room for “almost” or “close enough,” the usual slop factors. The dimensions of the inner mechanisms of the STA are measured in microns; time is measured in milliseconds. Adaptive adjustments are of corresponding magnitudes. The substances that pass through the sprayer must either be capable of carrying a charge or modified so that they can. Calibrations are exact, results painstakingly recorded, and outcomes described, analyzed, and replicated. Wishful thinking or unshakeable preconceptions would destroy the project; you must go where the facts, observation, evidence, and logic take you.

This is how science and technology work. Most people never stop and wonder at what went into the lights, televisions sets, computers, phones, toilets, microwaves ovens, dishwashers, automobiles, and all the other products of inventive minds they use everyday, or ponder what their lives would be without them. Invention is the essential cornerstone of economic progress, just as logic is the foundation of philosophy. Their union has lifted humanity from the caves.

As an investor in invention, I understand that the endeavor is fraught with business risks. There is a nontrivial possibility I’ll lose my investment. More worrisome than the business risks, however, is the intellectual, legal, and political assault on logic, invention, and honest enterprise, which will, unless stopped and reversed, return humanity to the caves, if humanity is fortunate enough to survive it.

The term “social sciences”—often derisively termed “soft sciences” by practitioners of the hard sciences—is actually a misnomer. It links the word science to decidedly unscientific endeavors, clashes of opinion that ignore facts and evidence, shun observation, and reject logic. Perhaps this would be acceptable if the anti-intellectuals could be confined to their own pretentious preening and groups. Unfortunately, they and their mentally stunted progeny have nothing but contempt, usually outright hatred, for those who have the required intellectual equipment to understand and deal with reality and are successful doing so. Like a horde of mosquitos carrying a deadly disease, these lethal pests are infecting everything from which they can draw blood, and left unchecked, will inexorably wipe out the host population. Unfortunately, even a container of pesticide equipped with Dr. Kelly’s sprayer can’t wipe them out.

One can pick from a number of reputable economics textbooks and business publications and never see the words “logic” or “invention,” the foundations of economic progress. Instead, they peddle the patently illogical: government spending and debt are the basis of prosperity; central banks swapping their fiat debt for governments’ fiat debt or other financial assets will create a tide of “wealth effects” that will lift all boats; debt-based speculation is equivalent to deferred consumption, saving, and investment; incomes can be raised by forcing employers to pay uneconomic wages; something can be had for nothing, and so on.

Some of the most pernicious bromides pertain to invention itself. Great ideas are supposedly a dime a dozen. If so, that values Dr. Kelly’s great ideas at less than one cent per idea. Truly great ideas are virtually priceless. Dr. Kelly has put forty years into ESD and STA, and he’s the first to admit that he has much more to learn, and that his inventions could stand further improvement. If even one or two of the potential applications pans out and 4Ry has a tenable business strategy, the value to its customers, employees, and owners will be enormous, measured in the billions of dollars. (Note I didn’t say “stakeholders,” a detestable term that supposedly gives all who claim it a “stake” in a company, justifying much nonsense and destructive intervention.)

If other great ideas are so common, where are they? The next “killer app” doesn’t qualify. We’ve been warned ad nauseam about global warming. Where are the non-fossil fuel power sources that will cool the planet and don’t require massive subsidies? California, beset by drought, sits next to the world’s largest body of water. Where is economic water desalination that would solve California’s—and everyone else’s—fresh water problems? Surely the technological solutions to these and many other pressing problems must by floating around among all those great less-than-a-penny ideas.

More evil than dime-a-dozen is the notion that invention requires no intellectual property protection, that inventors will just keep inventing because they like to invent, and humanity will be their beneficiaries. The most extreme form of this abomination holds that invention is public property. The person or persons directly responsible for an invention have no property right to it, but everyone else does. Promoted by those with nothing to contribute, this makes slaves of those who would contribute the most, a page straight out of Karl Marx and his intellectual descendant’s playbook. All those who support Dr. Kelly’s enslavement are invited to work without recompense in their chosen field of endeavor for the next forty years.

The public property advocates ignore the dearth of invention and innovation in those regimes that have put their ideas into practice, the strong correlation between the degree of intellectual property protection in a legal order and the prevalence of invention, and the intuitively obvious connection between the two. Of course, ignoring evidence, logical connections, and the obvious are cornerstones of what passes for their metaphysics, which renders them incapable of inventing anything. Ergo, the resort to theft.

Next, Part Three: One or the Other

A NOVEL SET IN THE MOST INVENTIVE PERIOD IN

HISTORY: THE INDUSTRIAL REVOLUTION

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The Choice, Part One: The Technology, by Robert Gore

Reader’s Digest

I usually keep my life and personal details out of my blog posts. However, the story of Dr. Arnold Kelly and electrostatic dispersal (ESD) technology is a fascinating one. It also reveals much of what is wrong with today’s world and crystallizes the economic, political, and philosophical issues underlying humanity’s most critical choices: achievement or destruction, life or death. This article is longer (three parts) than the usual SLL article and is somewhat of a departure, but I believe those who read it will find it enlightening and rewarding. I found writing it more interesting than another grind through the issues that currently serve as grist for the blogosphere.

I and members of my family are minority investors in Dr. Kelly’s majority-owned company, fouRy LLC, or 4Ry. I have performed and will continue to perform, various services for 4Ry, for which I may be compensated. The opinions and analyses are mine alone. This blog post is neither a solicitation of investment nor an offer to sell securities. 4Ry is a Delaware Limited Liability Corporation and its trademark application is pending.

Most of the ingredients in a spray can of pesticide, sunscreen, or antiperspirant are water, various propellants, and chemicals that make the spray stick to the target.There is surprisingly little of the active ingredient that actually kills bugs, protects skin from the sun, or stops sweat. When the aerosols are sprayed, some hits the target, some drifts through the air, and the applicator or bystanders may inhale some of it.

If an electrical charge is put on each of the sprayed particles, their behavior is no longer subject to random air currents and aerosol drift. Instead, the spray is governed by the quantum mechanics of electrostatic dispersal (ESD). Droplet size and distribution are controlled by imparted electrical charges and surface electron physics, not conventional fluid dynamics. The like-charged particles repel and speed away from each other under tremendous force. This force, the second strongest in nature, is known as Coulomb repulsion, after the scientist who first described it mathematically (Coulomb’s Law) in 1785. The charged particles go to ground, the target surface.

Dr. Arnold Kelly has invented and patented a sprayer that charge-injects individual droplets in a spray, using a low-energy delivery system. Because of Coulomb repulsion and ESD, a spray passing through Dr. Kelly’s sprayer, called the Spray Triode Atomizer (STA), requires minimal pressurization and the chemical propellants and water are unnecessary. All the STA requires is the active ingredient, which seeks and clings to the target surface and spreads evenly over it, even if the surface is irregular. Little is lost to aerosol drift. In one mind-blowing demonstration, the STA sprays both the front and back of a person’s hand with baby oil without shifting the position of either the STA or the hand. My hand has been so coated in Dr. Kelly’s lab.

Dr. Kelly is literally a rocket scientist. He received his PhD in mechanical engineering with a minor in jet propulsion from the California Institute of Technology, and has worked for North American-Rockwell’s Rocketdyne Division, the Jet Propulsion Laboratory, and Exxon (now ExxonMobil). At Rocketdyne, he was a member of the team that designed the booster rocket for the Saturn V rocket. He got the idea for the STA from the design of a rocket engine. Dr. Kelly has a long association with the Princeton Aerospace and Mechanical Sciences Department, where he was a Senior Research Scholar with a rank of full professor and manager of the Electric Propulsion Laboratory before retiring in 1994. Perhaps the foremost authority in the world on ESD, he has over 30 patents and has authored or co-authored over 100 published articles. Dr. Kelly is a member of a variety of professional organizations, and has served on a number of technical committees. He has researched ESD and developed, tested, and refined the STA for approximately 40 years.

The STA presents obvious advantages over conventional spraying: elimination of unnecessary ingredients, many of which are toxic pollutants; much less drift, waste, and overspray; a significant reduction in the risk of applicator and bystander inhalation, and more thorough and even coating, especially for irregular surfaces. It promises economic and ecological benefits in personal care, industrial, and agricultural spraying applications. However, those benefits represent only part of its potential.

Charge-injecting particles makes combustible fluids more combustible. The STA can control the range and mixing distribution of individual particle sizes. Charged, smaller particles are more combustible. Using an STA instead of a conventional fuel injector in a diesel engine could increase the proportion of diesel fuel burned, improving the engine’s efficiency and reducing its particulate waste. Similarly, an STA would eliminate the necessity of high-pressure containers of butane or propane—fossil fuels—for camp stoves or lights. They could use biodiesel or vegetable oils that are not currently usable.

ESD opens up myriad technological possibilities beyond the STA. There are applications in separation processes, e.g., separating waste from oil to clean the oil and extend its useful life. Currently under investigation are applications in drug administration and nanofiber production. It’s a reasonable bet that more applications will be discovered for both the STA and ESD.

The name fouRy comes from the physics of Dr. Kelly’s sprayer. A Rydberg unit is the energy necessary to ionize a hydrogen atom: 13.6 electron volts. The charge the sprayer imparts on an individual particle is 54.4 electron volts—a hefty amount of energy to put on a particle—or exactly four Rydberg units. The company’s name is a contraction of four and Rydberg: fouRy, or 4Ry. It is a Delaware limited liability company.

4Ry was formed earlier this year and is the vehicle for commercializing Dr. Kelly’s technologies. David Bird, an MBA, engineer, and my friend since childhood, is the CEO, with responsibility for commercialization. Dr. Kelly improves, extends, and refines ESD technologies and adapts them for various applications. My responsibilities are somewhat ad hoc. Among other accomplishments I’ve filed the trademark application and designed the admittedly rudimentary website (4rysprays.com).

Dr. Kelly collaborated with Bird after repeated failures to interest companies in his technologies. One would think that in a world preoccupied with academic credentials, Dr. Kelly’s would be sufficient to open the right corporate doors, but that was not the case. Many times he met with people who lacked the technical expertise necessary to evaluate either the technology or its potential. Then there’s the problem of taking a better mouse trap to existing mouse trap makers.

Undoubtedly some of those who rejected Dr. Kelly recognized the potential, but realized implementation would require extensive changes in corporate processes and procedures. However, at the initial stage, Dr. Kelly wasn’t asking anyone to institute such changes, only to take a close look at a promising technology. A lesson from Dr. Kelly’s early failures: corporations are filled with seat warmers who are practiced in the arts of corporate politics, but who are unwilling to take risks. Many of these same people, however, can give a rousing speech about thinking outside the box.

Dr. Kelly acknowledges he was not entirely blameless. David Bird and I grew up in Los Alamos, which has its share of geniuses. Let me tell you something about geniuses, they are different from you and me. Egalitarian emissions, fatuous fables, and the self-proclaimed, overhyped variety aside, real geniuses don’t have much company on their end of the bell curve. Cream-of-the-crop engineers and physicists are most comfortable talking with their own. Some conversations with Dr. Kelly have left me dazed and confused. Presumably he had the same effect on the MBAs, lawyers, and accountants who populate the executive ranks of many companies. Fortunately, he has always been patient with my questions, including the ones he undoubtedly found tedious. Many of the corporate types didn’t ask questions. Never underestimate the power of a question.

Next, Part Two: The Biggest Challenge

THE MOST RECENT READER REVIEW ON AMAZON CALLED IT “BRILLIANT,” “INVALUABLE,” AND “ROBERT GORE’S MASTERPIECE,” AND THAT WAS JUST IN THE FIRST SENTENCE

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