Tag Archives: Coke

Coca-Cola, Whiteness and Madness, by Tim Kirby

Whites can laugh off Coke’s “be less white” propaganda and drink Pepsi products. The “be less white” is most harmful when it’s a pejorative aimed by blacks at other blacks who are trying to improve their situation in life. From Tim Kirby at strategic-culture.org:

The idea of becoming successful is the ultimate evil in the Ghetto. It is this mindset that results in people in the Ghetto shaming others from childhood into making sure they never even try to leave.

Generally, when reading material of an intellectual nature, the words “growing up in the ghetto” don’t fit very well, however there are some of us who rose far above their station in life and have certain life experiences that may be valid in making an argument. Normally this would not be the case but Coca-Cola’s bizarre anti-“Whiteness” campaign being pushed on their employees has forced my hand to break the rules and break this issue down from a very personal perspective. Coca-Cola’s now infamous PowerPoint-style document is deeply rooted in the mentality of the ghetto – one of hopelessness and entrapment in a wretched existence that no one wants and yet all subconsciously perpetuate that I was born into.

The demographics of my neighborhood radically shifted due to White Flight in the late 80s and early 90s. By my preteen years as a person with a Slavic exterior I was by far in the minority. In high school our region of Cleveland was 55% Black with all other ethnicities combined making up the remaining 45%. This region of America is called the Rust Belt not because the leaves are pretty in fall but because NAFTA and Nixon’s little trip to China resulted in our cities’ factories rotting away from disuse leaving former factory workers to fend for themselves. Long story short, by American standards everyone around me was urban poor. Given time to reflect back on this environment after escaping it for the Motherland (Eastern Europe) you start to see that there are some truly horrible accepted “truths” in the Ghetto that keep things from ever getting better which line up very well with the thinking of the management at Coke.

Continue reading→

Society Coke Woke: Why Is America’s Favorite Fizzy Drink Lecturing Employees to ‘Be Less White’? by Robert Bridge

I know I’ll be spending my white dollars on other fizzy drinks besides Coke’s. From Robert Bridge at strategic-culture.org:

Instead of having the good sense to understand the dangers of embracing and propagating bigoted myths about an entire race of people, the management at Coca-Cola seem to have embraced it.

A whistleblower inside of the Coca-Cola Company has revealed the shocking bullet points of a training seminar that expounds the racist idea that character traits allegedly inherent to the pale face tribe – like oppressiveness, arrogance and lack of apathy – should be rejected. Has corporate America finally crossed the line of acceptability?

In these crazed days of hyper political correctness, when it is verboten to point out the physical differences between racial groups, to the point where ‘cultural appropriation’ is actually a thing, it is hard to imagine that one of America’s largest transnational corporations would promote stereotypes against the approximately 50 percent of people on the planet who make up the Caucasian race, not to mention its consumer base. But that is exactly what Coca-Cola, in cooperation with academia, has done.

In a training session entitled, “Confronting Racism. Understanding what it means to be white. Challenging what it means to be racist,” employees are coached on how they can “be less white.”

Continue reading→

Real Coke and Car Tariffs, by Eric Peters

What tariffs do to the companies and consumers upon whom they fall. From Eric Peters at theburningplatform.com:

Real Coke – the most American of sodas – comes nowadays from Mexico. I mean of course the stuff made with sugar and put into glass bottles, the way Coke was once made and sold here  – as opposed to the high fructose corn syrup sweetened sludge (in aluminum cans and plastic bottles) currently sold here.

Interestingly, this is the case because of tariffs.

On cane sugar, which costs artificially more here in the U.S. thanks to them – in order to punish the manufacture of “cheap” sugar outside the U.S.

It is why American-made soda – not just Coke – is generally sweetened with HFC instead of cane sugar.

Almost everything else, too.

The soda sweetener switcheroo happened back in the ’80s. You may be old enough to remember. Real Coke was replaced with New Coke, which was Coke with HFC instead of sugar. Then – after an uproar – came Classic Coke, which wasn’t Coke. Because it was made with HFC, too.

But it was cheaper to make and sell  than real Coke with sugar.

Does the tariff on sugar benefit American soda drinkers? Their waistlines – and much-upticked tendency toward obesity and diabetes – provides the answer.

Cheapness – especially when it is artificial – has its price.

Not surprisingly, many people wise to the costs of HFC are willing to pay a little extra to get Mexican Coke – real Coke –  made with cane sugar. Or the more expensive boutique sodas which are made here, with artificially expensive cane sugar.

But if it weren’t for the tariffs on sugar, they wouldn’t have to go to Mexico (so to speak) to get a real Coke. They would be able to buy American-made Coke – without HFC.

And it wouldn’t be artificially expensive.

No one blames the Mexicans for HFC-laden American-made sodas. The problem is not enough people blame the U.S. government for the fact that they are effectively forced to drink HFC-laden sodas – or pay extra for sodas without the HFC.

The sugar isn’t naturally expensive. But the tariffs are.

Now the Orange One wants to apply tariffs to vehicles, apparently on the same principle – and it will have the same effects.

To continue reading: Real Coke and Car Tariffs