Whites can laugh off Coke’s “be less white” propaganda and drink Pepsi products. The “be less white” is most harmful when it’s a pejorative aimed by blacks at other blacks who are trying to improve their situation in life. From Tim Kirby at strategic-culture.org:
The idea of becoming successful is the ultimate evil in the Ghetto. It is this mindset that results in people in the Ghetto shaming others from childhood into making sure they never even try to leave.
Generally, when reading material of an intellectual nature, the words “growing up in the ghetto” don’t fit very well, however there are some of us who rose far above their station in life and have certain life experiences that may be valid in making an argument. Normally this would not be the case but Coca-Cola’s bizarre anti-“Whiteness” campaign being pushed on their employees has forced my hand to break the rules and break this issue down from a very personal perspective. Coca-Cola’s now infamous PowerPoint-style document is deeply rooted in the mentality of the ghetto – one of hopelessness and entrapment in a wretched existence that no one wants and yet all subconsciously perpetuate that I was born into.
The demographics of my neighborhood radically shifted due to White Flight in the late 80s and early 90s. By my preteen years as a person with a Slavic exterior I was by far in the minority. In high school our region of Cleveland was 55% Black with all other ethnicities combined making up the remaining 45%. This region of America is called the Rust Belt not because the leaves are pretty in fall but because NAFTA and Nixon’s little trip to China resulted in our cities’ factories rotting away from disuse leaving former factory workers to fend for themselves. Long story short, by American standards everyone around me was urban poor. Given time to reflect back on this environment after escaping it for the Motherland (Eastern Europe) you start to see that there are some truly horrible accepted “truths” in the Ghetto that keep things from ever getting better which line up very well with the thinking of the management at Coke.
White racism has become the all purpose excuse, and since it can never be completely eradicated, it may be so in perpetuity. From Robert Weissberg at unz.com:
Since the 1960s the federal government has initiated countless programs to close racial gaps. All have failed, some have even exacerbated these gaps, but failure aside, all posited logical connections between the program and the intended beneficial outcome. Head Start, for example, rested on the plausible idea that blacks disproportionately suffered early childhood deprivations, and this limited their future accomplishments, so enrich early childhood. The Empowerment Zones of the early 1990s offered tax incentive to entice urban businesses to hire unemployed blacks. Yes, these and countless other nostrums came up short, but they were logical and fact-based and did not, by themselves, aim to transform American society.
Matters have drastically changed with the emergence of the White Racism theory of the crime. It is now no longer necessary to link cures and the intended outcomes; whites by their very existence are now responsible for all black tribulations. Why even try to prescribe one ameliorative fix after the next to target a particular ill when eliminating whiteness is the Mother of All Cures? Nor is it necessary for blacks to take any responsibility for their misfortune—whites must do the job. How simple and seductive for social justice warriors exhausted by plain-Jane incremental politics and having to change their own behavior.
This “white racism did it” theory can be understood as a form of mental illness, specifically magical thinking, “ a disorder of thought…[that] denotes the false belief that one’s thoughts, actions, or words will cause or prevent a specific consequence in some way that defies commonly understood laws of causality.” In other words, every black problem, no matter how miniscule or gigantic can be traced back to toxic whiteness. Even more bizarre, the logic of this “theory” of evil exclusively stresses thoughts, even unconscious thinking, as opposed to overt behavior. An odd parallel exists with some religions where “bad thoughts” themselves are a sin, so thinking about discriminating against African Americans its tantamount to actually discriminating against them. This is a transformation that not only awards immense magical power to brain waves but contrives America’s legal tradition that criminalizes behavior not (with miniscule exceptions) “bad thinking.”
It’s not racism that’s holding America’s blacks back. From Walter E. Williams at theburningplatform.com:
You present to a physician with severe abdominal pain. He examines you and concludes that your ingrown toenails are the cause of your abdominal distress. He prescribes that you soak your feet in warm water but that does not bring relief to your abdominal pain. Then he suggests that you apply antibiotics to your feet. Still no relief. Then the physician suggests that you wear sandals instead of shoes. Still no relief. The point of this story is that your toenails can be treated until the cows come home, but if there is improper diagnosis, then you are still going to have your abdominal pain.
The former superintendent of Atlanta Public Schools, Meria Carstarphen, last year said, “White students are nearly 4.5 grade levels ahead of their black peers within Atlanta Public Schools.” In San Francisco, 70% of white students are proficient in math; for black students, it is 12% — a gap of 58%. In Washington, D.C., 83% of white students scored proficient in reading, as did only 23% of black students — a gap of 60%. In Philadelphia, 47% of black students scored below basic in math and 42% scored below basic in reading. In Baltimore, 59% of black students scored below basic in math and 49% in reading. In Detroit, 73% of black students scored below basic in math and 56% in reading.
“Below basic” is the score a student receives when he is unable to demonstrate even partial mastery of knowledge and grade level skills. How much can racism explain this? To do well in school, someone must make a kid do his homework, get a good night’s rest, have breakfast and mind the teacher. If these basic family functions are not performed, it makes little difference how much money is put into education the result will be disappointing.
Rewards without achievement ultimately destroys the recipients. From Robert Weissberg at unz.com:
No element of American culture is more axiomatic than the link between education and upward mobility. This relationship virtually defined the early civil rights movement but, as we shall see, not only has this link weakened, but the very opposite seems to be emerging —destroying education, especially public education, has, ostensibly, become the path to racial progress.
At least until the 1960s, the education and economic progress nexus was beyond dispute since the facts—blacks were shortchanged educationally and also lagged behind whites economically–were shockingly obvious. Civil rights organizations thus reasonably zeroed in on educational equality, and by the mid-1960s trillions were flowing into schools promoting racial uplift. There were free meals (“can’t learn on an empty stomach”) plus countless programs targeting “root causes” such as Head Start. A vast close-the-gap industry emerged, and every proposal seemed sure-fired. Recall the massively funded Title I, Part A of the Elementary and Secondary Education Act and President George Bush’s No Child Left Behind that mandated clear metrics for progress and incentives. Experts announced that black students could only learn from black teachers or that school textbooks needed more black faces and African American history. And on and on, endlessly but all had at least some reasonable relationship to boosting learning.
Now, over 60 years past initial efforts, it is clear that no elixir performs as advertised, regardless of ideological pedigree or how many trillions are “invested in the children” (the inflation adjusted spending on education since the 1960s has increased by 280%). Nor has the black/white gap in wealth narrowed since the late 1960s despite soaring educational spending. What is to be done? The answer: quackery, schemes that will only exacerbate an already troubling situation for black children. Putting the civil rights revolution into reverse, so to speak. This educational foolishness may well have been invented by the same egalitarian zealots who insist that the cure for black criminality requires abolishing the police. Let me offer just a sampling of this pernicious nonsense.
The most notorious of these misguided “leveling” policies is forcing schools to discipline students by racial quota—non-blacks are to be discipline at the same rates as blacks. This policy officially began in a 2014 “Dear Colleague” letter from President Obama’s Department of Education Office of Civil Rights Enforcement claiming that school districts that disproportionately suspended, expelled of otherwise penalize blacks pupils were in violation of federal anti-discrimination law, and thus risked losing federal funding. The principle of even-handedness was to be replaced by disparate impact, i.e., uncovering discrimination by the numbers.
Nobody says that improving one’s situation in the US is always a fair process, but millions of blacks, like millions of other Americans, have overcome the obstacles and the prejudices and got their piece of the American dream. From Walter E. Williams at lewrockwell.com:
Many whites are ashamed, saddened and feel guilty about our history of slavery, Jim Crow and gross racial discrimination. Many black people remain angry over the injustices of the past and what they see as injustices of the present. Both blacks and whites can benefit from a better appreciation of black history.
Often overlooked or ignored is the fact that, as a group, black Americans have made the greatest gains, over some of the highest hurdles, and in a shorter span of time than any other racial group in history.
For example, if one totaled up the earnings and spending of black Americans and considered us as a separate nation with our own gross domestic product, we would rank well within the top 20 richest nations. A black American, Gen. Colin Powell, once headed the world’s mightiest military. Black Americans are among the world’s most famous personalities, and a few black Americans are among the world’s richest people such as investor Robert F. Smith, IT service provider David Steward, Oprah Winfrey, and basketball star Michael Jordan. Plus, there was a black U.S. president.